Tofino Towel Co. – Practicing the “Aloha” way of life.

We are the Originators of the Canadian West Coast Round Towel. Designed in British Columbia, Canada.

We encourage you to consciously slow down, be present in the moment and enjoy the simple pleasures of life. We inspire you to connect with Mother Nature and the people around you.

For us, there is no better place to escape reality and connect with your surroundings than Tofino British Columbia. Burrowed a midst dreamlike settings this enchanted town will fascinate your senses.

Let your soul guide you to Tofino.

Why Round?

As avid outdoor enthusiasts, beach goers and socialites, we have come to spend many hours hanging out and relaxing on our traditional rectangular beach towels. One common theme noticed during our self-indulged beach gatherings was that we tend to spend a great deal of time moving our towels to shake off the sand or continually adjusting in order to achieve the perfect angle of direct sunshine. One day we asked ourselves, why isn’t there a circular towel that would put an end to all this preventable moving and shaking? That’s when Tofino Towel Co. was born – A true piece of West Coast fashion with everyday functionality, durability and versatility for you to appreciate.

No more wasting your treasurable zen moments moving your towel and getting sand all over yourself, your personal belongings and the people around you. Now you can simply kick back, relax uninterruptedly while you get to gaze upon the endless sandy surf kissed beaches of Tofino.

After experiencing the advantages of visiting your favorite beach, park or beloved hide away with The Tofino Towel Co. towel, a traditional run of the mill beach towel will never be considered again.